Destination Madison Episodes

Welcome back to the Outdoor Adventure Series! In today’s episode, host Howard sits down with Tim White, Executive Director of Visit Wausau, to explore why the Greater Wausau Area is Wisconsin’s premier basecamp for outdoor adventure, vibrant culture, and unique events. From ancient geological wonders and world-class recreational trails to thriving culinary and arts scenes, Tim shares what makes Wausau the ideal basecamp for visitors seeking four seasons of outdoor fun—plus the creature comforts of an urban hub.

120 Years of Wigwam Socks: Sock Science & Outdoor Adventure - Welcome to the Outdoor Adventure Series! In today’s episode, we're chatting with Matt Brucker, Director of Global Sales for Wigwam Socks, a heritage sock company based in Sheboygan, Wisconsin, with over 120 years of history. Sponsored by Travel Wisconsin and Destination Madison, this episode explores Wigwam’s evolution from hand-knit hosiery to an innovative leader in performance socks for athletic, outdoor, work, and specialized n...

Madison Boats: Water, Wellness, and Community Building - Welcome back to the Outdoor Adventure Series! In today’s episode, we have another spotlight on Madison, Wisconsin—host of the 2026 Outdoor Writers Association of America annual conference. Joining us is Tyler Leeper, owner of Madison Boats, whose lifelong passion for the water has transformed into a thriving community-building business on Madison’s beautiful lakes. From humble beginnings as a young entrepreneur to developing programs th...

Welcome back to the Outdoor Adventure Series! In this episode, Howard sits down with Melissa Pierick, Director of Marketing and Community Relations for the Ice Age Trail Alliance. Melissa shares her personal journey of discovering the Ice Age National Scenic Trail—an incredible 1,200-mile adventure that winds through Wisconsin, right past the state capital of Madison.

Protecting Midwest Flyways and Local Habitats with the Southern Wisconsin Bird Alliance - Welcome to another episode of the Outdoor Adventure Series! In today’s episode, we’re joined by Matt Reetz, Executive Director of the Southern Wisconsin Bird Alliance. Sponsored by Destination Madison—host of the 2026 Outdoor Writers Association of America annual conference—we’re shining a spotlight on why Madison, Wisconsin, and the surrounding Dane County communities are such exceptional destinations for outdoor enthusiasts, family getaways, and nature lovers alike.