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July 6, 2022

Michael Juergens, Outdoor Adventurer, Certified Sommelier & Specialist of Wine

Michael Juergens, Outdoor Adventurer, Certified Sommelier & Specialist of Wine
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Our guest today on the Outdoor Adventure Series is Michael Juergens.

Michael is an Outdoor Adventurer, Certified Sommelier & Specialist of Wine, and Founder of Bhutan Wine Company. He is a senior partner with a Big Four consulting firm, where he runs the Winery Solutions practice, overseeing the portfolio of services the firm provides to wineries. He is also a Bestselling Author, Serial Entrepreneur, and Professor at UC Irving.

Other interesting notes on Mike:

  • Currently, a candidate to become the 58th American to qualify as a Master of Wine
  • Speaker and author, and also is a professor at the University of CA, Irvine
  • Owns the award-winning SoCal Rum company
  • He plays the drums in a punk rock band and spends his free time diving with great whites, building motorcycles and hot rods, and running adventure races in remote locations around the world
  • Adventure Race Addict who has optimized the runners' mindset in all areas of his life


 I mentioned this a couple of times,  this idea of chasing happiness or chasing joy rather than chasing stuff or money. I think if you chase joy and you find it, you win. And if you chase joy and you just fail to grasp it, you had a hell of a good time. And what better way to spend a life, than to be happy.

Visit Michael on his website at Drinkingandknowingthings.com.

To learn more about the Bhutan Wine Company, visit their website at https://www.bhutanwine.com/.

You can also follow them on these social sites:

Facebook: https://twitter.com/bhutanwine

Instagram: https://www.instagram.com/bhutanwine/

To learn more about the award-winning SoCAlRum, visit their website at https://socalrum.com/.

Facebook: https://www.facebook.com/SoCalRum

Instagram: https://www.instagram.com/socalrum/

LinkedIn: https://www.linkedin.com/company/socalrum

The Outdoor Adventure Series is a Podcast Production of Fox Coaching, Inc.